Small sprig
Small accents and narrow spaces.
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A calm, personal identity for birth support. Soft watercolor, warm brown, and enough breathing room to let real people lead.
Creative direction proposal • November 2026
Familiar name.
A lighter touch.
Keep the heart of the original watercolor identity. Pair it with a clean lowercase wordmark and straightforward typography.
precious package
BIRTH SERVICES
precious package
BIRTH SERVICES
Primary name: Precious Package. Descriptor: Birth Services. These are proposed wordmarks, not a reconstruction of the original illustrated logo. The supplied SVGs use Arial for broad compatibility; keep the lettering in this layout. Leave at least the height of the “p” around the mark. Minimum digital width: 220px for the full lockup. Use the PP mark for small avatars.
Soft color. Solid grounding.
Ivory carries the page. Soft neutral carries the words. The watercolor colors add small moments of warmth.
Ivory
#FAF7F0Blush
#E6BBB7Powder
#B9D4DFSage
#ABB99DButter
#EBD795Keep it light.
Aim for roughly 70% ivory, 20% neutral text and artwork, and 10% watercolor accents. This is a guide, not a quota.
Make words clear.
Use the soft neutral for body text. Deep blue is a small accent for headings and buttons. Reserve the pastel swatches for accents rather than body-text backgrounds. Keep pastel text off white. Keep deep blue restrained, with the pastel flowers doing most of the color work.
Let color breathe.
Let the botanical artwork bring the watercolor hues together. Keep large color fills to one or two hues per composition. No purple, hard rainbow gradients, dense patterns, or default pink-and-blue gender coding.
Clear, gentle, current.
Manrope / Headings / 400–500
Someone in your corner for your birth.
DM Sans / Body / 400–600
Space for your questions. Support that starts with listening. A conversation about what matters to you.
Headings: 48–72px desktop, 36–44px mobile, line height 1.1–1.2. Body: 16–18px, line height 1.6. Buttons: 14–16px, medium weight. Both families are available through Google Fonts under the SIL Open Font License. Use sentence case and short paragraphs.
People at the heart.
Flowers around the edges.
A little softness goes a long way.
Let the flowers frame the page. Carry their soft color along section edges, with clear space around the words.
Choose natural expressions, warm brown skin tones, soft daylight, and believable moments of connection. Show people as themselves, with consent.
Use simple rectangular photographs with a small corner radius. No window-shaped crops, arches, floating circles, or tiled background motifs.
The included abstract watercolor and botanical are AI-generated brand artwork. Use abstract art for the website’s main visual; any future client photography should be approved and used with consent. The Instagram’s existing illustrated mother-and-baby logo remains a reference; its original source file has not been supplied.
A family of flowers.
Three new arrangements, painted to match the original. Transparent PNGs for websites, stationery, and social posts.
Horizontal border
Footers, invitations, and section dividers.
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Full corner
Hero edges, covers, and larger compositions.
Download PNGOne identity.
Room to grow.
precious package
BIRTH SUPPORT
Someone in your corner.
A calm place to begin the conversation.
PRECIOUS PACKAGEYour questions belong here.
Social post layout example
precious package
BIRTH SERVICES
Evelyn
Birth support
Print card example. Add verified contact information only. For print, preserve a generous margin, export artwork at 300 dpi, and use your printer’s bleed and color-profile requirements. These examples show visual treatment, not confirmed services or a live booking flow.
Warm without the fuss.
Speak like a thoughtful person who is comfortable listening. Warm, steady, direct. Encourage questions and preserve the client’s agency.
- “Let's talk about what matters to you.”
- “You don't have to have every question figured out.”
- “Someone in your corner for your birth.”
Keep the focus on birth support until the service scope is confirmed. Avoid promises about outcomes, invented credentials, testimonials, pricing, or availability.
Skip “perfect birth,” “fearless mama,” “your body was made for this,” and spiritual language that assumes everyone shares the same beliefs.
Use this as a system.
The downloadable kit includes this guide, editable SVG wordmarks, a PP avatar, watercolor artwork, abstract watercolor artwork, CSS variables, and machine-readable color tokens. Wordmark SVG lettering uses an installed Arial fallback and remains editable text.
First edition for review. The proposed kit draws on the public Precious Package Instagram palette; it does not replace or claim ownership of the original logo. All sample copy is provisional. Assets supplied here are RGB. Keep a separate print export when a printer requests CMYK.